Advertisment: Dress Irresponsibly

The ad we chose is the Pacsun "Dress Irresponsibly" ad. The ad show a young, happy girl draping her body on a bed covered in the brand's clothes. The audience appeals to teen and young people because they want to seem care-free and slightly rebellious.

The use of ethos is shown by that the girl on the ad is attractive with a slight smirk on her face like she has no worries. It makes it seems like teens should want to be like her and be, in a sense, "irresponsible".
The ad is logical because because it symbolizes freedom. A person's sense of style is one thing no one can take away from them. How you dress is your choice and you can't get in trouble for expressing yourself. The model shown is nicely dressed in Pacsun clothing, and the majority of young people want to be looked at as "fashionable".
The girl on the ad looks like she just had a fun night out, and isn't that what all teens want? Underneath the phrase "dress irresponsibly", the ad is saying that if you buy their clothes, you'll be happier. Teens want to live it up while they're still young and the ad perfectly  expresses the typical, fun Friday or Saturday night they all want. The model's expression of happiness pulls at the audience's emotions of longing for fun and carelessness.